Viral Marketing
| 16 November 2009
“The buzzwords viral marketing and viral advertising refer to any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.”
Videos are entertaining and highly 'sticky' viral marketing tools. Your video can talk about any subject that relates to your business, solve the problems of your target market or just be entertaining. According to a 2006 study conducted by MarketingExperiments.com, a group of twenty-eight videos yielded over 320,000 views in a sixty day period. The videos where all under 5 minutes, and directed viewers to a website at the conclusion. Many people are now looking for a quick, informational videos when they click online, and very few will scroll through pages of text. You have 30 seconds to grab the attention of your online visitor, and communicate a message.
