Online Video
Written by Jayna Lowe
|
08 February 2010
According to
comScore, 178 million people viewed over 33 billion online videos in December 2009. Analysts predict this number will continue to increase by 40% every year until 2014.
Most of us are visual learners, add the fact that most of us are in a hurry and like to be entertained, it is no wonder video is becoming a leading form of online communication. Video is much more likely to capture the attention of an audience, and it communicates a message much quicker than reading text – and when it come to communicating online, time is of utmost importance.
One of the objects of marketing is to create brand awareness and inspire people to act on your message. The benefit of online video is that it is linkable, and can be forwarded. When you produce your video, you want it to trigger an emotional response. The goal is for your clients to respond and forward your video on to others. This is called viral marketing. Before you know it, vast numbers of people have viewed your video, and responded to your offerings.
Video is now more affordable than ever.
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