Written by Jayna Lowe | 08 February 2010

According to comScore, 178 million people viewed over 33 billion online videos in December 2009. Analysts predict this number will continue to increase by 40% every year until 2014.

Most of us are visual learners, add the fact that most of us are in a hurry and like to be entertained, it is no wonder video is becoming a leading form of online communication. Video is much more likely to capture the attention of an audience, and it communicates a message much quicker than reading text – and when it come to communicating online, time is of utmost importance.

One of the objects of marketing is to create brand awareness and inspire people to act on your message. The benefit of online video is that it is linkable, and can be forwarded. When you produce your video, you want it to trigger an emotional response. The goal is for your clients to respond and forward your video on to others. This is called viral marketing. Before you know it, vast numbers of people have viewed your video, and responded to your offerings.

Video is now more affordable than ever. This e-mail address is being protected from spambots. You need JavaScript enabled to view it We would love to speak with you.

Written by Jayna Lowe | 01 January 2010

So I've had a bit of spare time over the holidays and have dug into some fantastic books I would highly recommend for reading if you have a few more days before going back to work. I read the Tipping Point by Malcolm Gladwell about a year ago and loved it. Recently I was on a train travelling from Delhi to Mussoorie (Breathtaking town in Northern India overlooking the Himalayas.) And found the book 'Outliers' for sale at one of the train stations. Another brilliant Malcolm Gladwell read. I learned it takes 10,000 hours of practice to become an expert. That it matters where you come from. How to break cultural legacies and the gift of opportunities. I learned about the power of persuasion, entitlement and the secrets of successful people. You will just have to read it for yourself!

Written by Jayna Lowe | 16 November 2009

“The buzzwords viral marketing and viral advertising refer to any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.”

Videos are entertaining and highly 'sticky' viral marketing tools. Your video can talk about any subject that relates to your business, solve the problems of your target market or just be entertaining. According to a 2006 study conducted by MarketingExperiments.com, a group of twenty-eight videos yielded over 320,000 views in a sixty day period. The videos where all under 5 minutes, and directed viewers to a website at the conclusion. Many people are now looking for a quick, informational videos when they click online, and very few will scroll through pages of text. You have 30 seconds to grab the attention of your online visitor, and communicate a message.

Written by Jayna Lowe | 07 October 2009

Resource Box

A resource box is a short write-up that you add to the end of your article that tells who you are, and of course, links back to your website. You can also offer reprint permission, so your article gets posted on many websites online and even used as a source in printed material. Article protocol ensures users use your resource box where ever they post or print your article. Encourage readers to use your article (more publicity for you). Just state your copyright notice at the end of your article such as:

The following article can be reprinted provided the full attribution is intact with the article, and no changes are made to the article.

Include your name and contact information. That's it! Add your resource box to every article you submit online.

Written by Jayna Lowe | 05 October 2009

If you provide visitors and web browsers with the information they are looking for, your expert status and credibility will increase. Write catchy titles, and offer advice such as, “How-To”, industry secrets, surveys, best practices, and present your own industry findings and experience. List tips or a solution to a problem you have presented. The intent isn't to sell anything with your article, it is to build your brand and industry expertise and drive new visitors to your website

Written by Jayna Lowe | 02 October 2009

There are many fantastic ways to drive traffic to your website and create new online customers. Positioning yourself as an expert in your field or industry is important for both brand building and to lasso new customers into your web space.

Write valuable and informational articles and submit them to different article banks online (as well as onto your own website). This is where the real pay off begins. You have access to a world wide audience, and the opportunity to boost your credibility and visibility globally.

Some top websites to submit your articles to are: www.ezinearticles.com and www.articlesbase.com There are many effective article banks online, just do a quick search to find many more. Whatever your area of expertise, you will find a category for submission.